In 2003
I thought there must be a way of keeping bra straps out of sight.. Did everyone
know something I did not? I discovered there were a few products in haberdashery
and trimmings shops.But obviously not many people used them because in the
summer time drooping straps are to be seen everywhere.I did a survey and found that most women just pushed the offending strap back and the overwhelming majority, young and old , found it very annoying. Again the overwhelming majority thought showing straps were unsightly and said they would actually pay more for a garment if straps were kept out of sight somehow.
With the help of the University of East London Design Lab I got a prototype made and found a manufacturer.
I was thrilled to be short listed for The British Female Inventor of the Year in 2003.
StrapTrap was launched in 2004 and is now used all over the UK by bridal shops, couture dress makers, alteration and repair specialists, and costume and dress designers.
In 2005 StrapTrap won a gold medal at the prestigious British Inventors Show in the New Consumer Product category..
